← Back to Blog 1 June 2014 · SEO
Theme
Don’t chase Google algorithm updates; focus on users.
Direct Quote – Google’s Quality Guidelines Basic Principles
- Make pages primarily for users, not for search engines.
- Don’t deceive your users.
- Avoid tricks intended to improve search engine rankings… “Does this help my users? Would I do this if search engines didn’t exist?”
- Think about what makes your website unique, valuable, or engaging.
Analogy
Chasing algorithms is like a cyclist using q