← Back to Blog 15 January 2024 · SEO
SEO defined as “the organic and customer centric marketing strategy focused on making your website more relevant and targeted to potential customers.”
Five Pillars
- Keyword Research – identify terms customers use.
- On-Page SEO – Title tags, meta descriptions, headings (H1–H3), clean URLs, content quality, internal linking.
- Off-Page SEO – Backlink building, social media marketing.
- Technical SEO – Site speed, mobile-friendliness, XML sitemaps, robots.txt.
- User Experience – Easy navigation, responsive design, readable content.
Their Weebly-based CMS covers many SEO elements by default.